REVIEW OF TCL HIGHLIGHTS DURING THE IFA

The Internationale Funkausstellung (IFA) 2024 once again showed how quickly technology is developing. From smart household appliances and gaming monitors to the latest smartphones - there was something for everyone. The advances in the areas of sustainability and artificial intelligence were particularly impressive. Many manufacturers presented products that are more energy-efficient and designed to make our lives even more convenient.

TCL, a household name in consumer electronics, once again demonstrated its innovative strength at IFA 2024. With an impressive range of new products, TCL has shown that it will continue to play a leading role in the industry in the future.

The TCL NXTFRAME TV is more than just a TV - it is a versatile work of art thanks to the integrated Art Library. The slim design with a thickness of only 27.9mm can be elegantly and seamlessly integrated into your home design with the included flush wall mount or the optional movable floor stand. With magnetically attachable bezels, the style of the TV can be easily customised so that the room always reflects your personal taste.

The Pro version of the TCL NXTFRAME TV is equipped with a wireless soundbar and subwoofer developed by Bang & Olufsen. This partnership guarantees first-class sound, tuned by the same sound experts who perfect iconic Bang & Olufsen speakers. The NXTFRAME TV not only offers outstanding picture quality, but also a collection of artistic masterpieces that create an impressive picture both when switched on and off.

The TCL C765 series sets new standards for home cinema experiences with its 6th generation Mini LED technology and TCL QLED PRO. With sharp contrasts, vivid colours and an impressive 4K HDR premium picture quality, this TV offers a true cinematic experience at home. Available in sizes from 55 to 98 inches and equipped with 144Hz Motion Clarity Pro, it ensures smooth presentation of film scenes, sporting events and video games.

For gamers, the C765 series offers advanced features such as Game Master Pro 3.0, HDMI 2.1, ALLM and 144Hz VRR as well as FreeSync Premium Pro. The advanced TCL Game Bar provides quick access to gaming settings, while HDR10+ and Dolby Vision IQ display every scene with maximum quality. Thanks to the integrated Google TV platform with Google Assistant, the C765 offers a user-friendly and intuitive smart TV experience. The 2.1 Onkyo Dolby Atmos speakers round off the impressive audiovisual experience. The frameless design and adjustable stand ensure that the C765 fits stylishly into any living space.

The TCL X11H Series represents the ultimate in home cinema technology, combining the latest generation of Mini LED technology with QLED to deliver stunning visual performance. With a 4K HDR Premium brightness of 6500 nits and 144Hz Motion Clarity Pro, the X11H series delivers vivid, crisp and colourful images that are particularly impressive when watching HDR movies, streaming or gaming.

For gaming enthusiasts, the X11H series offers advanced features such as Game Master Pro 3.0, HDMI 2.1, ALLM, 144Hz VRR and FreeSync Premium Pro. The 240Hz Game Accelerator and TCL Game Bar ensure a smooth, responsive gaming experience. The X11H also supports all common HDR formats such as HDR10+ and Dolby Vision IQ.

The series also impresses in terms of sound quality: the integrated 6.2.2 Dolby Atmos speakers offer an immersive sound experience that harmonises perfectly with the picture quality. With a frameless luxury design, an adjustable stand height and sizes of 85‘ and 98’, the X11H series positions itself as a leader in the large-screen TV sector.

In addition to the TV highlights, TCL also presented ground-breaking innovations in other areas at IFA 2024. The new NXTPAPER 50 series is revolutionising the smartphone market with NXTPAPER 3.0 technology, which offers an eye-friendly display and a special ‘NXTPAPER Key’ that allows users to switch between a normal screen and a power-saving e-ink mode.

In the area of household appliances, TCL impresses with the FreshIN 3.0 air conditioning system, which noticeably improves indoor air quality with a four-stage filter system, and the flexible Free Built-In refrigerators, which ensure maximum freshness and bacteria-free storage.

TCL is also setting new standards in home cinema sound with the new Q85 and Q75 soundbars, thanks to RAY-DANZ and Dolby Atmos for a wide, immersive sound image. The TCL Wash&Dry appliances, which enable efficient washing and drying with minimal energy consumption, round off the smart portfolio.